After 10 years as an environmental entrepreneur, I sold my business to focus on visual story telling.
I’m fortunate to have traveled the globe; culture, ritual and even the mundane have captivated my imagination from the beginning. Ultimately I’m aware of pursuit to connect with humanity - the honest, the authentic, as well as expressions of vulnerability and joy. At the heart of it all lies community values, the relationships between people and the nuances involved in upholding traditions.
Over the years the focus has grown to include works addressing behavioural change, the most significant coming from my work with combat athletes. The underlying principles of martial arts and the values within the warrior archetype have become a central theme in works like UNORTHODOX and WARRIOR. I’ve also had the opportunity to work with NGO’s to create national awareness campaigns.
My commercial work looks to balance aesthetic with narrative. I’ve collaborated with agencies and clients to craft work for South African and European-wide projects, including work for Aux Money, Rexona, Mundi Pharma, Pharma Dynamics and Markhams, spanning print, advertising and socials. To deal with the constraints of tight schedules, I’ve developed a style that is focused on delivering powerful key images with real objectives and….
I'm currently based in Cape Town, South Africa,
3 MOBILE, AUXMONEY, BETADINE, CYCLONE FILMS, FIXER, HOGARTH, HOMESPUN, REXONA, LIGUM FIGHT GEAR, MUNIDPHARMA, MARKHAMS,
C: +2772 153 1869
South Africa representation:
Bird on a Wire creative management